About Us

President, Cross-Practice Insurance | Life Insurance Strategist – Boca Raton, FL

Arthur Zapesochny isn’t just in the business of selling life insurance—he’s in the business of securing futures, preserving legacies, and building protection strategies that hold up in the real world.

Now based in Boca Raton, Florida, Arthur leads Cross-Practice Insurance with one focus: helping individuals, families, and business owners make smarter, more strategic use of life insurance. Whether it’s protecting income, ensuring loved ones are cared for, or creating a long-term plan that supports business continuity and legacy goals—Arthur delivers advice that goes well beyond the basics.

His expertise covers the full range of traditional life insurance planning, but he is most sought after for his ability to identify creative and customized strategies for business owners, executives, and investors. Arthur’s clients value his ability to think critically and offer ideas that many generalist advisors never even mention.

Arthur’s perspective was shaped early by his family’s remarkable journey. Raised in Rochester, New York by parents who emigrated from the former Soviet Union, he grew up in a household built on resilience, determination, and opportunity. His father, a violinist for the Rochester Philharmonic Orchestra, and his mother, a successful real estate investor, modeled both creativity and grit in the pursuit of the American Dream.

His grandparents’ stories were even more extraordinary—survivors of the Siege of Leningrad, victims of Soviet-era property confiscation, and prisoners who met in the Gulag and rebuilt their lives through strength and service. These legacies deeply influence Arthur’s belief that financial security isn’t a luxury—it’s a necessity we must actively plan for.

Arthur’s family values run strong across generations. His twin brother, Robert, is a published columnist who’s worked on national political campaigns. His older brother, Alex, is a successful entrepreneur and CEO involved in both for-profit and nonprofit leadership. Each sibling followed a different path—but all were guided by the same principle: choose a career that brings purpose and impact.

At Cross-Practice Insurance, Arthur brings that same mindset to life insurance. His strategies are never off-the-shelf—they're tailored, thoughtful, and built for the unexpected. From helping families protect their future to guiding business owners through complex succession and investment planning, Arthur offers life insurance with intelligence and intention.

Arthur is also a proud husband and father. His wife, Kimberly, is a partner at a Big Four accounting firm. Together, they’re raising three vibrant children: James, a sharp and curious student; Claudia, whose journey with autism has inspired Arthur’s advocacy and deepened his interest in science and health; and Mariela, the family’s joyful early riser and constant spark of energy.

In addition to his insurance expertise, Arthur holds active Series 65 registration, along with his Series 7, 24, and 63 licenses. This blend of insurance and securities credentials allows him to deliver a uniquely strategic perspective that integrates protection, business continuity, and investment planning—setting him apart from everyday agencies.

If you’re looking for more than just coverage—and want real strategy behind your life insurance—Arthur Zapesochny is ready to help you think bigger, plan smarter, and protect what matters most.